← Back to App

Privacy Policy

Welcome to NearPop ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and web platform (NearPop.in).

1. Information We Collect

To provide you with our hyperlocal discovery features, we collect the following types of information:

• Account Information: We use Google Authentication via Firebase to create your account. This provides us with your name, email address, and profile picture. Merchants may also provide business names, contact numbers, and store logos.
• Location Data: To provide neighborhood discovery features and proximity-triggered "Pops" (notifications), the app requires access to your device's precise (GPS) and approximate location. Location is used to verify physical footfall at merchant stores.
• Camera Access: We request camera permissions solely for the purpose of scanning merchant QR codes to verify store visits and award loyalty points.
• Device & Analytics Information: We collect standard identifiers (such as Advertising IDs) via Google Play Services for analytics, ad serving, and app performance monitoring.

2. How We Use Your Data

Your data is used to provide a seamless hyperlocal experience. Specifically, we use it to:

• Display relevant local shops, flats, jobs, and "Pops" based on your current location.
• Allow the system to trigger real-time push notifications when you physically enter a merchant's geofenced area.
• Calculate distances between you and local merchants.
• Manage your merchant dashboard or user profile and allocate loyalty points.
• Provide merchants with aggregated, anonymized footfall analytics. We never share your personal identity or live location with merchants.

We do not sell your personal data or location history to third-party data brokers.

3. Third-Party Services, Analytics & Advertising

To operate and monetize NearPop safely, we integrate with secure Google services:

• Google Analytics: We use Google Analytics to measure app traffic and usage patterns.
• Google AdSense / AdMob: Third-party vendors, including Google, use cookies and Advertising IDs to serve ads based on your prior visits to our app or other websites.
• Opting Out: You may opt out of personalized advertising by visiting Google's Ads Settings or by resetting your device's Advertising ID in your Android system settings.

4. Data Security

We use industry-standard encryption and Google Firebase's secure infrastructure to protect your information during transit and at rest. Access to user data is strictly limited to authorized personnel necessary for app maintenance. While we strive to protect your data, no method of transmission over the internet is 100% secure.

5. Data Deletion & Your Rights

In compliance with global privacy standards and Google Play policies, we provide clear methods for you to manage and completely delete your data:

• In-App Deletion: Navigate to your Profile tab inside the NearPop app and tap Delete Account. This will immediately initiate the permanent removal of your profile, saved listings, and account data.
• Web / Email Request: If you no longer have the app installed, you may request account and data deletion by emailing hello@nearpop.in from your registered Google email address.
• What Happens to Your Data: Upon account deletion, all personal identifiers, location history, and linked profile data are permanently purged from our Firebase servers within 30 days. Any images or listings created by you will also be permanently destroyed.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Effective Date." Continued use of the platform after changes constitutes your acceptance.

7. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Email: hello@nearpop.in